He immediately cut the prices of all binoculars 20-30%. He understands the best way to get folks to use a product is get it into their hands so they can see how great it is. He immediately started to implement changes to get the Meopta line of offerings starting with their binoculars.
Towards the end of last year they hired a top guy, who was with Nikon for over 20 years, and put him in charge of the Sports Optics division. They make various optics for Cabelas as well, however, they spent no $$$ marketing their own brand. They are the company that made the Zeiss Conquest line of riflescopes for years, which was essentially a re-wrapped Meopta Meopro. Up until about 9 months ago, or so, they did not concentrate at all on promoting their own brand. Meopta makes great optics and great products.
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